Impact of Information Technology and Alignment

Question: Discuss about the Impact of Information Technology and Alignment. Answer: Introduction The innovation has been a major success for the digital age where the innovation is mainly in business. The smarter and the better way is to work on the different values, quality, and the productivity to handle the technologies of the world. The technology is changing with the digital marketing like social networking, online shopping and cloud computing, etc., are some of the best examples to cover the wave of IT market. (Alston et al., 2016). The effective planning of business, effectiveness in marketing, globalized sales and the systematic management is to hold the instant customer support, and the long-term growth of the business is possible only with the help of Information Technology. Importance of IT in Business The success of the business mainly depends on the accuracy and the choice for the right technology. The research has been from the organizations to invest in technology and choose the appropriate market share with the financial figures and competitiveness. The information technology provides the best opportunity to analyze the data with the specific planning of the business. It will also cover the complexity and plan for the future growth and market. The modern age with the digital marketing is the most effective tool to promote the products as well as the services in the global market. (Kitsios et al., 2016). Here, there have been different phases of the business. The business technology is revolutionizing where the small business is to use the computers, servers, and the personal digital products to develop a better competitive advantage in the economic marketplace. The major focus has been on reducing the business cost and working on automation processes like the keeping of record s, accounting, and payroll. The business owners can also use the technology to create the secured environment properly and maintain the sensitive business or customer information. The technology is for user-friendly patterns which also allow the business owners with the use of computer hardware and software. (Kok et al., 2016). Decision Making This is based on speed and accuracy which is set at the right decision for the business. The organization has to mainly go through a proper marketing research process to make the right decision. The research can easily be done through the online surveys and the forums with the use of WWW. (Lindh et al., 2016). The Big data and the Google Analytics works on the Microsoft CRM Dynamics which is a great tool to extract all the relevant information completely. The online tools provide the real-time response with the data accuracy. Marketing and Business Growth To set the standards, the success lies on the management to accurately identify the target audience and observe the trends. The overall marketing includes the public relation and the promotion with sales that has a significant impact on the growth of business. The marketing standards are for the potential customers where the digital standards include the concepts like search engine optimization (SEO), pay per click (PPC), discussion forum, emails, etc. The web market is mainly related to the long-term success of business which is primarily without any digital presence. (Mithas et al., 2016). Customer Support and Satisfaction The management of the high level of customer satisfaction is possible to the customer needs, trends and behaviors. The effective communication is important for understanding the problems and working on different channels to communicate with the customer. The channels are email, webinar and the social media portals. (Kok et al., 2016). The enterprise organizations comprise of the CRM to hold the data for properly understanding the behavior of customer and their future needs. Resource Management and Globalisation The management of the resources is to the business success where the top management need to handle the tangible and the financial resources. This has also played a major role for automating the user-friendly solutions. The internet and the cloud technology works on managing the software engineers to introduce the cloud-based ERP solutions. The managers can easily manage and monitor the organizational resources in the world through the use of personal computers, laptops, tablets and smartphones. (Nastjuk et al., 2016). The concept is related to globalization where Microsoft, Google, etc., has been the best example for the cloud-based solutions to manage the virtual or physical office. Requirements for Applying IT in Business To cover the costs, there is a need to focus on large scale and small scale business. It operates the costs where the IT infrastructure includes the hiring or training of IT staff. The IT products are for setting the company with the costs limited to the licensing fees. The integration costs and the limitations are to ensure a proper planning with reflexive decisions. The development of plans and strategies are to establish designing with the generation of unprecedented praise and success. (Lindh et al., 2016). The stakeholders need to consider a proper interaction where the installation and training will help in easy communication with other IT equipment. The installation and setting of the network are to access points and configure the network administration. IT terminology and concepts The business technology can help in improving the communication process where the emails, texting and the personal digital product applications can contribute to handling the companies. The method also allows saturating the economic market where the consumer feedback is mainly through the electronic communication methods. It also allows the companies to reach the consumers through the mobile device management. The business technology allows the companies to outsource the functions where the other business is set for the international and national business environment. (Kok et al., 2016). It also helps the owners of the company with lowering the cost and working on the business functions. The technical support and the customer service is outstanding for the outsourcing of the company. (Orlikowski et al., 2016). It will also allow the business to outsource the functions to the cheapest areas. For the management of IT, there is a need to work on: Business and IT alignment The business IT has been set to handle the marketplace competitiveness and the performance efficiently. The ability is to produce a better business value where there has been incentives and culture with the expensive IT systems that are adequate and does not provide any return on investment. The business information technology works on the knowledge and experience where the organization can operate on IT and business professions in different departments and job functions. IT governance The major goal of the IT governance is to focus on the use of information and technology with the business values. Oversees and the management performance to mitigate the risks which are associated with the use of information and organizational structure. (Kok et al., 2016). IT Financial Management The major goal is based on fixed asset management and capital management, auditing and depreciation in business. It is mainly to analyze the costs and the risks which are based on the metric based cost optimization strategy. IT Service and Configuration The performance builds on the physical attributes, design and operational information where there is a need to improve the performance, reliability and the maintainability. (Stiroh, 2016). The reduction of cost, risks and the liability patterns is to use standardized effects and evaluate the loss. IT systems used by organisations and their need The small business can help in increasing employee's productivity with technology set for the computer programs and business software. The implementation of business technology is to reduce the human labor where the functions are mainly to avoid the payment of the labor costs with the better benefits of an employee. The business owners work on the expansion of operations through the use of technology with a better output of production. The potential is based on allowing the small business to reach a new economic market. The regional, national and the international markets are set in a way to sell the products in different economic markets. The lower cost options are for the consumers to access 24*7 with the proper need of goods and services. The business owners can also work on the advertising to reach the new markets with the customers who can place the web banners or ads. (Kok et al., 2016).There are different IT systems for the organization where the focus has been on needs of ana lyst, manager and the business owner. The business operates in the company with the: Transaction processing Systems It is for the data collection, storage and the processing of the functionality. The TPS system works on the collection and handling the outputs based on the data that is collected. The best example for the TPS could be the air ticket booking where the travelers need to select the flight schedule and their seats as the input, and the processing is through the updates of the position. It is based on the real time or the batch processing system to meet the demands without any additional personnel. (Lindh et al., 2016). Customer Relationship Management System The owners of business work on synchronizing the sales and marketing efforts. Here, the accumulation is of the customer activities which includes the different purchasing trends, product defects and the inquiries by the customer. The capability includes the customers to interact with a better service or the feedback of the product. It also allows the business partners to interact based on the development of ideas and products. Business Intelligence System The business intelligence works on the identification, extraction and the analysis of data for the operational needs. (Kok et al., 2016). This is based on the collection of data from the different warehouse of information in the organization along with providing a better management with the analysis based on the lines of business. Example, the financial institutions use the system so that there is a development of credit risk to model and analyze the different numbers of lending or the credit given to the sectors. The systems use the techniques where the formulas are to determine the loan defaults. Knowledge Management System The knowledge management is mainly to redistribute and share it with the organizations. The major purpose is to bring innovation and the improved performance which brings integration and retaining of knowledge in the organization. It includes the markets to the large enterprise where the small business can easily be benefitted from the same through the central repository and retaining of information. The systems are maintained with consistency to enable a speedy response to the customer and the other partners. Conclusion The long term business success is set without leveraging the benefits of information technology in the digital age. (Kitsios et al., 2016).The company needs to bear all the reasonable costs to achieve the success with the use of innovative approach in the business strategy. The employing is highly trained with the IT professionals to make the right decision with prerequisite business success. The IT solutions work on increased productivity and efficiency of business operations and communication. Reference Alston, G. L., Allen, D. M. 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